TECHNOLOGY
& INNOVATION



TECHNOLOGY & INNOVATION
Digital tools are no longer bolt-ons to the finance function, they are the rails on which speed, security, and insight travel. We pair 35 years of accounting depth with a modern tech stack to automate routine work, connect fragmented data, and give leadership real-time visibility.

Digital-Transformation Services

Cloud Accounting Platforms
What We Deliver: Implementation and migration for QuickBooks Online, Xero, NetSuite; secure document management; automated workflows.
Why It Matters: Anytime / anywhere books, audit-ready backups, and faster closes.
Digital CFO & Controller
What We Deliver: Cash-flow modelling, rolling forecasts, and budget dashboards.
Why It Matters: Data-driven decisions replace gut-feel budgeting.

Tax Technology & Automation
What We Deliver: Avalara, e-filing APIs, and robotic journal posting for sales- and income-tax compliance.
Why It Matters: Reduces penalty risk and shrinks filing windows.
Business Intelligence & Data Analytics
What We Deliver: Custom KPI, trend, and benchmark visualizations.
Why It Matters: Turns raw ledger data into strategic insight.
Process Automation
What We Deliver: Low-code connectors (Zapier, Make) that move data between apps without manual key-strokes.
Why It Matters: Cuts errors and frees staff for higher-value work.
Tech-Stack Advisory
What We Deliver: Tool selection, onboarding, and role-based training.
Why It Matters: Ensures adoption sticks long after go-live.

INTEGRATION SERVICES
Disconnected systems breed re-keying, blind spots, and compliance gaps. Our development team stitches your tech stack together so information flows end-to-end, securely and in real time.
- Tax & Accounting Integrations:
- ERP ↔ Avalara, NetSuite, Sage, QuickBooks, Xero — seamless tax determination, transaction capture, and reporting.
- Back-office ↔ eCommerce (Shopify, Amazon, etc.), payment (Stripe, Square), CRM (Salesforce, HubSpot) — one source of truth for orders, cash, and customers.
- Logistics & Fulfilment Integrations: Amazon, eBay, 3PLs, or a custom warehouse system: we sync inventory, shipping fees, and sales tax back to the ledger so COGS and cash positions stay accurate without spreadsheet gymnastics.

OUR METHOD

Assess
Action: Map current tools, pain points, and security posture.
Outcome: A clear view of what to keep, replace, or connect.

Design
Action: Architect a right-sized cloud and integration blueprint.
Outcome: You know scope, cost, and timeline before a single line of code.

Implement
Action: Configure apps, build connectors, migrate data, and train users.
Outcome: Go-live without business disruption.

Optimize & Support
Action: Monitor performance, patch vulnerabilities, and add automations as you scale.
Outcome: Your tech stays fast, safe, and aligned with evolving needs.

VALENTIN HOYER
PARTNER
Passionate about information technology and process optimization, Valentin leads a variety of projects at Massat Consulting Group to guide international groups into a digitalized future. In 2020, he co-founded Massat Hoyer Consulting, a brand dedicated to providing its clients with professional guidance on US sales tax. He helps clients organize, optimize and fully automate their sales tax practice and compliance work by leveraging cutting-edge technology.
Like every other partner at Massat Consulting Group, he maintains close relationships with his clients, whether they have a background in technology and/or corporate finance or are creators in their fields with no formal training in numbers. His studies at the Humboldt University of Berlin in the field of Business Administration and Computer Science have given him the necessary toolbox to provide high quality services to his clients.